Strategy
Know what to say before creating more content.
Positioning · Messaging · Audits · Campaign planning01 / 05 · Social Media Strategist
Clear social strategies built around the audience, the brand and what the business actually wants to achieve.
The gap I close
I can turn your business goals into content people pay attention to.
There is almost always a communication gap between a business and the people it wants to reach. It could be in the content, the visuals, the marketing (sometimes all three), and it rarely looks like a problem from the outside.
I close that gap. I make what you offer clear, credible and worth stopping for, so people notice you, understand you, trust you, remember you and take action.
What I do
Good strategy starts with clarity and ends with measurable movement. I connect every step between the two.
Know what to say before creating more content.
Positioning · Messaging · Audits · Campaign planningGive every idea a reason to exist.
Social · Short-form video · Copy · Thought leadershipMake the quality of the business visible.
Video Editing · Graphic Design · Motion Graphics · Carousels · Short-Form VideoPut the right message in front of the right people.
Organic Growth · Distribution · Testing · OptimisationShow up where people search, and where AI answers.
Search optimisation · Generative search · Answer engines · Content structureTools I use
From strategy and planning to design, editing, publishing and automation, these are some of the tools and platforms I use to take ideas from concept to execution.
Contact meSelected work
Strategy, content and execution built around what each brand actually needed. Select a brand to open the full case study.
Check a few strategiesCarried the digital presence from scratch

01The goal
Establish DigiEnvoy as a trusted career resource for active job seekers.
02What I did
I built the social strategy around the friction candidates face daily: CV rejections, interview anxiety and job-search fatigue.
I turned these pain points into high-retention short-form videos, carousels and tactical breakdowns, testing hooks, narratives and pacing to capture organic attention.
03The outcome
A repeatable content engine that generated millions of organic views, drove meaningful audience discussion and strengthened DigiEnvoy’s presence in the career space.
04My role
Founding digital team · Team lead

01The goal
Establish RKY as a leading career platform through high-quality training content and consistent social media visibility.
02What I did
I joined the founding team and grew into team lead for the digital team, owning content strategy across social media, the web and e-learning.
I led production of long-form work (blogs, newsletters and thought-leadership pieces) and short-form work (posts, scripts and micro-content) with the wider marketing team, so the brand stayed consistent and the audience kept engaging.
I directed and edited 200+ video training sessions, cut the YouTube videos, and unblocked the production workflow so content shipped on time without dropping in quality.
03The outcome
A high-output production pipeline that supported 200+ course modules, a course library that stayed accurate and easy to find, and a 25% lift in brand visibility across platforms.
04My role
Managed the brand’s full marketing, online and offline

01The goal
Give Kiddly Space (Ibadan’s first inclusive indoor playhouse) a presence parents could trust before they ever walked through the door.
02What I did
I launched the TikTok and Instagram pages, then built the content strategy around trends, storytelling and real community interaction.
I ran both pages day to day, carried the same approach to Facebook, edited the video myself, and kept the messaging balanced between fun, safety and learning.
Offline, I designed and executed the full branding rollout (flyers, banners, outdoor billboards and social visuals) so what people saw online matched the experience in person.
03The outcome
Apart from the numbers (1,000 followers in three weeks, a 10× engagement spike from one post, reach up over 300%), the brand became easier to find and more visited. Instagram visibility widened, parents started arriving at the playhouse because of what they had seen online, and daily engagement held steady across every platform.
04My role
Built and ran the cross-platform media pipeline from scratch
01The goal
Take deep, complex political and philosophical ideas from The End of the American Empire and turn them into high-retention social content without losing the author’s authentic voice.
02What I did
I built a cross-platform video and social pipeline from scratch, managing end-to-end production across YouTube, Instagram, TikTok, LinkedIn and X.
I scripted and produced 30+ short-form videos every month using high-retention hooks, visual pacing and motion graphics.
I repurposed full-length podcast interviews and book chapters into digestible carousels and visual breakdowns.
I directed and edited weekly long-form YouTube videos, weaving motion graphics with deep storytelling to hook audiences into geopolitical commentary.
03The outcome
A consistent multi-platform media machine that expanded the author’s reach and maintained high audience retention across short and long form.
04My role
Ran multi-channel organic campaigns across social and web

01The goal
Expand digital reach and build brand authority across international markets with consistent, data-backed content.
02What I did
I ran multi-channel organic campaigns across social and web, testing messaging and creative formats to see what resonated with corporate audiences.
I built content production systems that kept output consistent, using analytics and A/B tests to refine topics and double down on high-performing formats.
03The outcome
A steady content pipeline that increased brand authority and generated over $35,000 in tracked contract value from organic content initiatives.
04My role
Directed end-to-end B2B communications across LinkedIn, video and email

01The goal
Position P23 Africa as a leading cross-border advisory firm and build a direct pipeline of corporate clients across the UK and Africa.
02What I did
I directed end-to-end B2B communications across LinkedIn, video and targeted email campaigns.
I overhauled website messaging, produced executive video content and ran CRM-led lead generation campaigns targeting corporate decision-makers.
03The outcome
Increased brand visibility by 25% and generated 400+ qualified monthly inbound leads, turning social and digital channels into a consistent client acquisition engine.
04My role
Ran brand and social across TikTok, Instagram, Facebook and X

01The goal
Build a brand and social presence that reached Gen Z and millennial audiences, and turned that attention into program sign-ups.
02What I did
I ran brand and social media across Instagram, Facebook, TikTok and X, producing short-form UGC videos, motion graphics and interactive Q&A content shaped around student experiences.
I combined storytelling, trend research and data insights to decide what got published and what got repeated.
03The outcome
AskMySCU’s followers grew 65% in a month, monthly engagement and click-throughs on program sign-ups rose, and a UGC video built on relatable storytelling and trending audio brought over 500 organic views to TikTok.
04My role
Assets
Video edits and graphic design behind the campaigns.
Selected result / Organic social
The right idea, creative execution, audience understanding and timing came together. But reach alone was never the goal.
“What does the attention do for the brand?”Discuss your campaign
Performance, in the numbers
Scroll through verified campaign performance and organic audience growth.

12.1M plays and 528K reel interactions.
A single reel reached 277K accounts.
357K interactions and 8,809 profile follows.
A month of organic engagement with zero paid ads.
Audience growth tracked across a focused seven-day period.
A LinkedIn post reached 1,472 members through organic discovery.
High-performing thought leadership built visibility and conversation.
Profile visibility that generated 895 members reached and an inbound enquiry.
DigiEnvoy's profile during the first stretch of consistent posting, at 5,737 followers.
The same profile months later: 77 posts, 15K followers, all organic.
The audience at 194 posts: 7.3K views in the last 30 days.
6.16M plays and 360K interactions, with 99.8% from non-followers.
9.1K likes, 683 saves and 98% of views from non-followers.
Client feedback
A few messages from the people I've worked with.

How I work
I start with the business, not the content calendar. Each cycle sharpens the next.

I'm a creative and data-driven communications specialist with extensive experience leading social media strategy, content creation, external communications, media relations and digital storytelling across education, ecommerce, tech, consulting and corporate sectors.
My work has a proven track record of driving brand growth, building online communities and boosting engagement through data-informed storytelling and authentic audience connection.
I'm skilled at shaping thought-leadership communications, managing reputation-sensitive messaging and developing narratives that build credibility and trust, collaborating with stakeholders and senior executives to deliver clear, impactful communication that enhances brand visibility and global reputation.
And I love AI. Discovering new tools is part of the job I enjoy most.
Ready when you are
Share your goals, where the brand is today and where you want it to go. I'll recommend the right next move.
Contact me abimbolaakinwumia@gmail.com