ABIMBOLAAKINWUMIContact me

01 / 05 · Social Media Strategist

Know what to say.

Clear social strategies built around the audience, the brand and what the business actually wants to achieve.

Scroll to explore
92%Increase in engagement
across managed accounts
$35K+Revenue generated
from content campaigns
5Cross-market experience
Nigeria · UK · Canada · USA · Australia

Your business is already great, but...

I can turn your business goals into content people pay attention to.

There is almost always a communication gap between a business and the people it wants to reach. It could be in the content, the visuals, the marketing (sometimes all three), and it rarely looks like a problem from the outside.

I close that gap. I make what you offer clear, credible and worth stopping for, so people notice you, understand you, trust you, remember you and take action.

One strategist.
Five connected capabilities.

Good strategy starts with clarity and ends with measurable movement. I connect every step between the two.

01

Strategy

Know what to say before creating more content.

Positioning · Messaging · Audits · Campaign planning
02

Content

Give every idea a reason to exist.

Social · Short-form video · Copy · Thought leadership
03

Creative production

Make the quality of the business visible.

Video Editing · Graphic Design · Motion Graphics · Carousels · Short-Form Video
04

Growth

Put the right message in front of the right people.

Organic Growth · Distribution · Testing · Optimisation
05

SEO, GEO & AEO

Show up where people search, and where AI answers.

Search optimisation · Generative search · Answer engines · Content structure

The tools
behind the work.

From strategy and planning to design, editing, publishing and automation, these are some of the tools and platforms I use to take ideas from concept to execution.

Contact me
01 / 06
DESIGN
  1. 01Canva Pro
  2. 02Figma
  3. 03Midjourney

Design & Creative

Visual systems, layouts and concept exploration: from first sketch to finished asset.

Where the work shows up

  • 01InstagramReels · Carousels
  • 02XPosts · Threads
  • 03TikTokShort-form video
  • 04SubstackNewsletter · Essays
  • 05LinkedInThought leadership
  • 06YouTubeLong-form · Shorts

The work
behind the results.

Strategy, content and execution built around what each brand actually needed. Select a brand to open the full case study.

Check a few strategies

Carried the digital presence from scratch

01The goal

Establish DigiEnvoy as a trusted career resource for active job seekers.

02What I did

I built the social strategy around the friction candidates face daily: CV rejections, interview anxiety and job-search fatigue.

I turned these pain points into high-retention short-form videos, carousels and tactical breakdowns, testing hooks, narratives and pacing to capture organic attention.

03The outcome

A repeatable content engine that generated millions of organic views, drove meaningful audience discussion and strengthened DigiEnvoy’s presence in the career space.

04My role

  • PlatformsInstagram · TikTok · LinkedIn, run day to day
  • Video & hooksScripts built on real job-search friction
  • CommunicationsInternal updates, executive announcements, external messaging
  • Brand voiceOne consistent tone across every stakeholder
  • MeasurementAnalytics and feedback after every drop

Founding digital team · Team lead

01The goal

Establish RKY as a leading career platform through high-quality training content and consistent social media visibility.

02What I did

I joined the founding team and grew into team lead for the digital team, owning content strategy across social media, the web and e-learning.

I led production of long-form work (blogs, newsletters and thought-leadership pieces) and short-form work (posts, scripts and micro-content) with the wider marketing team, so the brand stayed consistent and the audience kept engaging.

I directed and edited 200+ video training sessions, cut the YouTube videos, and unblocked the production workflow so content shipped on time without dropping in quality.

03The outcome

A high-output production pipeline that supported 200+ course modules, a course library that stayed accurate and easy to find, and a 25% lift in brand visibility across platforms.

04My role

  • Team lead, digitalFounding team
  • LWBFounding planners · Brochure · Slide decks
  • Long-formBlogs · newsletters · thought leadership
  • Short-formPosts · scripts · micro-content
  • Course libraryVideos · quizzes · decks · brochures
  • Video & YouTubeDirected, edited and published in-house
  • Content strategyCourses, modules and social on one plan

Managed the brand’s full marketing, online and offline

01The goal

Give Kiddly Space (Ibadan’s first inclusive indoor playhouse) a presence parents could trust before they ever walked through the door.

02What I did

I launched the TikTok and Instagram pages, then built the content strategy around trends, storytelling and real community interaction.

I ran both pages day to day, carried the same approach to Facebook, edited the video myself, and kept the messaging balanced between fun, safety and learning.

Offline, I designed and executed the full branding rollout (flyers, banners, outdoor billboards and social visuals) so what people saw online matched the experience in person.

03The outcome

Apart from the numbers (1,000 followers in three weeks, a 10× engagement spike from one post, reach up over 300%), the brand became easier to find and more visited. Instagram visibility widened, parents started arriving at the playhouse because of what they had seen online, and daily engagement held steady across every platform.

04My role

  • Brand marketingManaged end to end
  • TikTokLaunched and run day to day
  • InstagramLaunched and run day to day
  • FacebookSame strategy, adapted
  • Content strategyTrends · storytelling · community
  • DesignFlyers · banners · billboards · social visuals
  • VideoEdited in-house
  • PositioningFun · safety · education

Built and ran the cross-platform media pipeline from scratch

01The goal

Take deep, complex political and philosophical ideas from The End of the American Empire and turn them into high-retention social content without losing the author’s authentic voice.

02What I did

I built a cross-platform video and social pipeline from scratch, managing end-to-end production across YouTube, Instagram, TikTok, LinkedIn and X.

I scripted and produced 30+ short-form videos every month using high-retention hooks, visual pacing and motion graphics.

I repurposed full-length podcast interviews and book chapters into digestible carousels and visual breakdowns.

I directed and edited weekly long-form YouTube videos, weaving motion graphics with deep storytelling to hook audiences into geopolitical commentary.

03The outcome

A consistent multi-platform media machine that expanded the author’s reach and maintained high audience retention across short and long form.

04My role

  • PipelineBuilt and run from scratch
  • PlatformsYouTube · Instagram · TikTok · LinkedIn · X
  • Short-form30+ videos a month · hooks · pacing · motion graphics
  • Long-formWeekly YouTube videos directed and edited
  • RepurposingPodcasts and book chapters → carousels and breakdowns
  • VoiceThe author’s authentic tone kept intact

Ran multi-channel organic campaigns across social and web

01The goal

Expand digital reach and build brand authority across international markets with consistent, data-backed content.

02What I did

I ran multi-channel organic campaigns across social and web, testing messaging and creative formats to see what resonated with corporate audiences.

I built content production systems that kept output consistent, using analytics and A/B tests to refine topics and double down on high-performing formats.

03The outcome

A steady content pipeline that increased brand authority and generated over $35,000 in tracked contract value from organic content initiatives.

04My role

  • ChannelsSocial and web · multi-channel organic
  • TestingMessaging · creative formats · A/B tests
  • SystemsProduction workflows keeping output consistent
  • ReportingAnalytics-led decisions on topics and formats
  • MarketsBrand authority across international markets
  • Commercial$35,000+ tracked contract value

Directed end-to-end B2B communications across LinkedIn, video and email

01The goal

Position P23 Africa as a leading cross-border advisory firm and build a direct pipeline of corporate clients across the UK and Africa.

02What I did

I directed end-to-end B2B communications across LinkedIn, video and targeted email campaigns.

I overhauled website messaging, produced executive video content and ran CRM-led lead generation campaigns targeting corporate decision-makers.

03The outcome

Increased brand visibility by 25% and generated 400+ qualified monthly inbound leads, turning social and digital channels into a consistent client acquisition engine.

04My role

  • ChannelsLinkedIn · video · targeted email
  • MessagingWebsite messaging overhauled
  • Executive contentVideo produced with leadership
  • Lead generationCRM-led campaigns to corporate decision-makers
  • GrowthBrand visibility up 25%
  • Pipeline400+ qualified inbound leads a month

Ran brand and social across TikTok, Instagram, Facebook and X

01The goal

Build a brand and social presence that reached Gen Z and millennial audiences, and turned that attention into program sign-ups.

02What I did

I ran brand and social media across Instagram, Facebook, TikTok and X, producing short-form UGC videos, motion graphics and interactive Q&A content shaped around student experiences.

I combined storytelling, trend research and data insights to decide what got published and what got repeated.

03The outcome

AskMySCU’s followers grew 65% in a month, monthly engagement and click-throughs on program sign-ups rose, and a UGC video built on relatable storytelling and trending audio brought over 500 organic views to TikTok.

04My role

  • ChannelsInstagram · Facebook · TikTok · X
  • ContentShort-form UGC · motion graphics · interactive Q&A
  • ResearchTrend research · storytelling · data insights
  • AudienceGen Z and millennial students
  • ConversionEngagement and click-throughs on program sign-ups
  • GrowthFollowers up 65% in one month

The work,
up close.

Video edits and graphic design behind the campaigns.

View more
Short-form reel
6,000,000+

Business.
Visibility.
Measured in outcomes.

The right idea, creative execution, audience understanding and timing came together. But reach alone was never the goal.

“What does the attention do for the brand?”
Discuss your campaign

Results you
can see.

Scroll through verified campaign performance and organic audience growth.

Analytics showing 6,450,980 accounts reached and 12,152,507 plays
01 / 13
016.45M

Accounts reached

12.1M plays and 528K reel interactions.

02470K

Organic plays

A single reel reached 277K accounts.

036.16M

Video views

357K interactions and 8,809 profile follows.

04109K

Content interactions

A month of organic engagement with zero paid ads.

052,060

LinkedIn followers

Audience growth tracked across a focused seven-day period.

062,707

Post impressions

A LinkedIn post reached 1,472 members through organic discovery.

072,144

Top post impressions

High-performing thought leadership built visibility and conversation.

087,437

LinkedIn discovery

Profile visibility that generated 895 members reached and an inbound enquiry.

091M

Accounts reached in 30 days

DigiEnvoy's profile during the first stretch of consistent posting, at 5,737 followers.

108.5M

Accounts reached in 30 days

The same profile months later: 77 posts, 15K followers, all organic.

1125.6K

Profile followers

The audience at 194 posts: 7.3K views in the last 30 days.

124.9M

Accounts reached on a reel

6.16M plays and 360K interactions, with 99.8% from non-followers.

13117K

Views on a single reel

9.1K likes, 683 saves and 98% of views from non-followers.

In their
own words.

A few messages from the people I've worked with.

A smarter cycle,
every time.

I start with the business, not the content calendar. Each cycle sharpens the next.

01Understand
02Strategise
03Create
04Produce
05Distribute
06Measure
07Improve
Abimbola Akinwumi holding a laptop and tablet

Abimbola Akinwumi

Social Media, Digital & Communications Strategist

I'm a creative and data-driven communications specialist with extensive experience leading social media strategy, content creation, external communications, media relations and digital storytelling across education, ecommerce, tech, consulting and corporate sectors.

My work has a proven track record of driving brand growth, building online communities and boosting engagement through data-informed storytelling and authentic audience connection.

I'm skilled at shaping thought-leadership communications, managing reputation-sensitive messaging and developing narratives that build credibility and trust, collaborating with stakeholders and senior executives to deliver clear, impactful communication that enhances brand visibility and global reputation.

And I love AI. Discovering new tools is part of the job I enjoy most.

Your business has
done the hard part.

Tell me what you're building.

Share your goals, where the brand is today and where you want it to go. I'll recommend the right next move.

Contact me abimbolaakinwumia@gmail.com
Strategy-first. No pressure. Clear next steps.